SAFETY INSURANCE SPONSORS NEW ENGLAND PATRIOTS RADIO NETWORK TO PROMOTE SAFER DRIVING AMONG FOOTBALL FANS

Three-Year Sponsorship Will Bring Safe Driving Message to 2007-2009 Football Broadcasts – The Safety Insurance WBCN Patriots Rock Radio Network

BOSTON, Aug. 10 -- Safety Insurance Group, Inc. today announced that it will sponsor the New England Patriots Radio Network on 104.1 WBCN-FM Boston as part of the company's continued efforts to promote safer driving in Massachusetts.

"WBCN Boston provides a unique opportunity to spread our message of safer driving to a diverse audience of listeners," said George Murphy, vice president of marketing for Safety Insurance. "Millions of New England Patriots fans listen to the New England Patriots Radio Network."

As part of this sponsorship, The Patriots Rock Radio Network will support Safety Insurance's safe driving initiatives through WBCN. Safety Insurance also recently partnered with educational non-profit Safe Roads Alliance and Massachusetts certified driver skills development program In Control Advanced Driver Training to further its mission of promoting safer driving in Massachusetts. As part of the partnership, drivers who participate in a driver skills development program at In Control and become members of Safe Roads Alliance will receive a five percent group discount on their automobile insurance from Safety Insurance. In addition, drivers with Safety Insurance coverage can participate in the driver skills development program at In Control for only $75.00; more than a 70 percent discount from the normal $299.00 enrollment fee

WBCN Boston, which has been the official flagship station of the three-time Super Bowl champions since 1995, is a commercial station owned by CBS Radio. The station airs locally on 104.1 FM, and the Patriots Radio Network is also aired on 34 sister stations throughout New England

About Safety Insurance
Safety Insurance was founded in 1979 with a belief that it would succeed as a company if customers were given the best possible service. A leading provider of property and casualty insurance in Massachusetts, Safety Insurance is the second largest writer of private passenger automobile, and the third largest writer of commercial automobile insurance in Massachusetts. Safety Insurance offers a portfolio of other personal line insurance products, including, homeowners, dwelling fire, and personal umbrella. In addition, Safety Insurance also offers commercial lines insurance products including, business owner policies, commercial package policies, and commercial umbrellas. Sold exclusively through a network of professional independent agents, Safety Insurance provides agents with state-of-the-art tools that make it easy to service and protect their customers. Safety Insurance has consistently received an "A" rating from A.M. Best. Please visit our website at: http://www.SafetyInsurance.com.

For more information, contact:

Sarah Gerrol
Morrissey & Company
617-523-4141
Sarah@Morrisseyco.com

George Murphy, Vice President, Marketing
Safety Insurance
617-951-0600 x3053
GeorgeMurphy@SafetyInsurance.com